Here are some juicy results you may have missed from seven dive industry surveys in 2022 & a look at questions we want to investigate in 2023. — 2022 was a productive year for our InDepth/Scubanomics collaboration on scuba diving surveys. And it was our first year! Let’s recap some juicy findings from our seven studies of 2022 and have a peek at what we are planning for 2023. In 2021, Michael Menduno of InDepth magazine and myself…

Can scuba divers trust dive training agencies, instructors, dive shops & dive resorts? Why do we lack consistency in the quality of the experience? — InDepth Magazine and the Business of Diving Institute are collaborating on a series of scuba diving industry surveys to better understand where we stand on key dive industry issues, identify workable solutions, increase awareness of opportunities, and fuel discussions among dive professionals.

How to improve your dive professional abilities at providing outstanding customer service to today’s scuba divers — “Even if you are on the right track, you will get run over if you just sit there.” ~Will Rogers Thankfully, Malta's Institute of Tourism Studies is not just “sitting there.” In fact, about two and half years ago, they introduced a new Bachelor program dedicated to scuba diving. …

Massive drop in tourism, price promotions by dive resorts, and rising costs from inflation: A perfect storm for the dive industry. — Yesterday, we reviewed entry-level scuba diving certifications in the USA for the first nine months of 2022. Today, let’s have a look at the Asia-Pacific region. Entry-level scuba diving certifications were up 88.9% …

So far, there is no “post-pandemic comeback” for the dive industry. Instead, we are simply “back on the declining slope” we were on before COVID-19. — Note: We also looked at 2022 year-to-date scuba certifications in the Asia-Pacific region. But in this post, below, we will look at the situation in the USA during the first 9 months of 2022. The numbers are in for entry-level scuba diving certifications provided to Americans in the third quarter…

Understanding how scuba divers use dive computers, how they plan their dives, and what features are most important or missing. Market research. — InDepth Magazine and the Business of Diving Institute are collaborating on a series of scuba diving industry surveys to better understand where we stand on key dive industry issues, identify workable solutions, increase awareness of opportunities, and fuel discussions among dive professionals.