Market Research on Scuba Diving Equipment Sales, Dive Training Revenues, and Dive Travel Expenditures — Darcy Kieran is the author of the reference book “Scuba Diving Industry Market Size & Statistics.” We all enjoy a dive with 100 ft/30 m visibility, don’t we? It would also be delightful for dive business professionals to better understand the factual, precise size of the scuba diving industry. …

The results of a survey on worldwide market trends in the scuba diving industry: dive certifications, scuba diving equipment sales & dive travel. — Darcy Kieran is the author of the reference book “Scuba Diving Industry Market Size & Statistics.” Over the last two months, we conducted the first State of The Industry (SOTI) survey of the Dive Industry. We looked at 2022 results for dive certifications, scuba diving equipment sales, and dive travel…

Can AI help with your SEO to rank your scuba diving website higher in Google search results? — Darcy Kieran is the author of the handbook “Your Career and/or Life as a Scuba Diving Instructor: How to Make a Good Living Out of Your Passion for Scuba Diving” and a unique advanced logbook & checklists for scuba divers, divemasters & instructors. It seems like everybody is talking about…

A new dive gear Manufacturing Purchase Index (MPI) will replace the Manufacturer Sales Index (MSI), which died years ago. — Darcy Kieran is the author of the reference book “Scuba Diving Industry Market Size & Statistics.” The Diving Equipment & Marketing Association (DEMA) announced a new scuba diving equipment Manufacturing Purchase Index (MPI) to replace the Manufacturer Sales Index (MSI), which died years ago. Since the end of the MSI…

Recreational scuba diving training agencies do not score high with scuba divers. Tech diving agencies fare better. — Darcy Kieran is the author of the handbook “Your Career and/or Life as a Scuba Diving Instructor: How to Make a Good Living Out of Your Passion for Scuba Diving” and a unique advanced logbook & checklists for scuba divers, divemasters & instructors. Over the last 12 months, the Business…

A spreadsheet and a PDF form to help you calculate & compare the total cost of an open-water scuba diver certification course from different dive centers or instructors. — Darcy Kieran is the author of the handbook “The Ultimate Beginner’s Guide To Scuba Diving: How to Increase Safety, Save Money & Have More Fun!” and other books & logbooks for scuba divers, divemasters & instructors. In this post, you will find a detailed list of what to consider when…

Survey Results From RF4 Participants to Get Feedback on The Malta Industry Event & Help Shape Rebreather Forum 5 — In May 2023, 151 participants of Rebreather Forum 4 answered a survey to provide feedback to the organizers. This represents about 50% of the attendees. Off these 151 participants: 38 (25.7%) were exhibitors 20 (13.5%) were sponsors 15 (10.1%) were speakers/presenters 8 (5.4%) were staff members

An overview of scuba diving myths often brought up by people ready to learn to dive and get their open water diver certification. — Darcy Kieran is the author of the handbook “The Ultimate Beginner’s Guide To Scuba Diving: How to increase safety, save money & have more fun!” and two unique logbooks for divers, divemasters & instructors. Let’s clear the air with an overview of a few myths, misconceptions, and stereotypes regularly brought…

Following our recent report on Aqualung’s financial hardships, its CEO, Bruno Cercley, shared his game plan with Scubanomics. — Darcy Kieran is the author of the reference book “Scuba Diving Industry Market Size & Statistics.” Following our report on Aqualung’s financial hardships published last Friday on Scubanomics, Bruno Cercly, CEO of Aqualung, provided us with additional information. Not on the financial situation, though!